AA 140 Study Guide - Midterm Guide: Corporate Social Responsibility, Brand Equity, Auto Racing
Document Summary
The top five leaders of the athletic footwear industry are as follows: nike, adidas, puma, reebok, kering. Figure 2 market share of nike from 2016-2021. Figure 4 market share of adidas from 2016-2021. Figure 6 market share of puma from 2016-2021. To achieve its goal of leading the industry, nike has relied mostly on two distinct sorts of business tactics. Differentiation: regarding the business strategies, one may make the case that nike employs a tactic conceptually similar to the differentiation approach. This tactic is the primary foundation for nike"s business model, whether it be an investment in manufacturing or technological advancement. Differentiation has been the primary emphasis of nike"s business strategy, with the primary goal being to produce exceptional items for the target market. Innovation and new technology: nike"s business model is based on the rapid development of new technologies. 8 company have earned it a reputation for various groundbreaking accomplishments.