100706 Study Guide - Jiva, Industrial Engineering, Penguin Books
Document Summary
Advertising is one of the most important aspects of business for a company since advertising is a process which creates a need / image about the products being offered to the consumers (mailer, It is for this reason, that advertising has to be a very responsible and should be an ethically followed process. Most of the people make claims, that companies are wrongly advertising their products to lure the customers (jiva, 2016). It has been claimed by critics that there are various instances where evidence is given that companies have mislead the customers. Usual examples which are given are about companies which claim that their products are healthy and increase the health benefits of the customers (kaushal & dudeja, 2017). It is for this reason that the common notion states that advertising is not true and customers should not believe blindly to advertisements. But i can stand and argue that advertisements are good and beneficial for the people.
