In this module, we have outlined specific businesscharacteristics and how these affect domestic and global markets.As organizations seek to promote their products, global anddomestic marketing concerns need to be addressed. Depending whereand how the organization markets its products or services, it willneed to consider domestic, global, or both domestic and globalmarketing factors.
For this discussion activity, respond to the followingprompts:
Research one organization that has expanded into a global marketand outline some of the problems that the organization had tomitigate when entering the new market-space.
Specifically identify three of the seven characteristicsdetailed in the module notes.
Was there another global market barrier the company had to dealwith that is not addressed in the seven aforementionedcharacteristics?
In this module, we have outlined specific businesscharacteristics and how these affect domestic and global markets.As organizations seek to promote their products, global anddomestic marketing concerns need to be addressed. Depending whereand how the organization markets its products or services, it willneed to consider domestic, global, or both domestic and globalmarketing factors.
For this discussion activity, respond to the followingprompts:
Research one organization that has expanded into a global marketand outline some of the problems that the organization had tomitigate when entering the new market-space.
Specifically identify three of the seven characteristicsdetailed in the module notes.
Was there another global market barrier the company had to dealwith that is not addressed in the seven aforementionedcharacteristics?
