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20 Apr 2018

Whirlwind Industries is a multiproduct company with severalmanufacturing plants. The Brownwood Plant manufactures anddistributes two carpet cleaning products, Household and Commercial,under the Karpet Kleen label. The forecasted operating results forthe first six months of the year are presented in the followingstatement

Karpet Kleen—Brownwood Plant

Forecasted Result of Operations

For the six months ended June 30 (in thousands)

Household Commercial Total

Units 100 100 200

Sales revenue $2,000 $3,000 $5,000

Cost of goods sold 1,600 1,900 3,500

Gross profit $ 400 $1,100 $1,500

Selling & admin. expenses

Variable $ 400 $ 700 $1,100

Fixed 240 360 600

Total selling & admin expenses $ 640 $1,060 $1,700

Income (loss) before taxes $ (240) $ 40 $ (200)

The product costs per unit are as follows:

Household Commercial

Direct materials $ 7 $ 8

Direct labor 4 4

Variable manufacturing overhead 1 2

Fixed manufacturing overhead 4 5

Total product cost $16 $19

Each product is manufactured on a separate production line.Normal manufacturing capacity is 200,000 cases of each product peryear. However, the plant is capable of producing 250,000 cases ofthe Household product and 350,000 cases of the Commercial productper year. Capacity levels assume an even fl ow of productionthroughout the year, so that the maximum capacity for the secondhalf of the year is 125,000 cases of Household and 175,000 ofCommercial cases.

The following schedule reflects the top management’s consensusregarding the price/ volume alternatives for Karpet Kleen productsin the second six months of the year. These are essentially thesame alternatives management faced during the fi rst six months ofthe year.

Household Commercial

Alternative Prices Unit Sales Alternative Prices (per unit)Unit Sales Volume

$18 120,000 $25 175,000

20 100,000 27 140,000

21 90,000 30 100,000

22 80,000 32 55,000

23 50,000 35 35,000

Top management believes the company’s loss for the fi rst sixmonths of the year refl ects a tight profit margin caused byintense competition. Management also believes that many companieswill be forced out of this market by the next year and thatlong-term profi ts should improve.

Other Information

• Fixed manufacturing overhead per unit is based on normalmanufacturing capacity.

• Depreciation constitutes 50% of the fi xed manufacturingoverhead cost of each product and is unavoidable.

• The remaining fi xed manufacturing overhead expenses arisefrom factory personnel assigned to particular products.

• Variable selling and administrative expenses are $4 and $7 perunit, respectively, for the Household and Commercial products.

Required

a. What unit selling price should Whirlwind Industries assign toeach of the Karpet Kleen products to maximize net income for thesecond six months of the year? Support your answers withcalculations.

b. Based on the unit prices you have chosen in part (a), what isthe company’s expected income before taxes for the second sixmonths of the year? Support your answer with an income statementprepared in the contribution margin format. Show the contributionmargin and the segment margin for each product.

c. Based on the unit prices you have chosen in part (a), shouldthe Household product be dropped for the second six months of theyear? Support your answer.

d. Management has received a special order from CleanMeCorporation for 80,000 cases of the Commercial product at a priceof $20 per case. No sales commission would need to be paid (salescommissions are normally $3.20 per case). Should they accept thisorder? Support your answer with calculations and comment on thequalitative considerations.

e. MakeIt Corporation has offered to make Karpet Kleen’sHousehold product for $13 per case. Karpet Kleen would still sellthe product to its customers. The company could use its idleresources to make a new Extra Strength product. Management believesthe company could sell 45,000 cases of this new product for $40 percase; variable selling and administrative expenses would be $7 percase. They expect that introducing this product will reduce currentunit sales of the Commercial product by 10%. What is the maximumvariable cost per unit of the Extra Strength product that wouldmake this proposition worthwhile? Support your answer withcalculations and comment on the qualitative considerations.

f. Without considering your answers to previous questions,assume that the optimum price/volume alternatives for the secondsix months of the year were a selling price of $23 and a volume of50,000 cases for the Household product, and a selling price of $35and volume of 35,000 cases for the Commercial product. What was thecompany’s expected income before taxes? Prepare an income statementin contribution margin format.

g. Without considering your answers to previous questions,assume that the optimum price/volume alternatives for the secondsix months of the year were a selling price of $23 and a volume of50,000 cases for the Household product, and a selling price of $35and volume of 35,000 cases for the Commercial product. ShouldWhirlwind Industries consider closing down its operations tominimize its losses? Support your answer with appropriatecalculations and discuss the qualitative factors that should beconsidered.

PLEASE SHOW ALL WORK. I'M TRYING TO LEARNTHIS!

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Casey Durgan
Casey DurganLv2
21 Apr 2018

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