Instructions You are the CFO of an up-and-coming athleticcompany, which desires to someday become the #1 athletic company inthe world. Strategically, the company uses Nike and Under Armour astheir key competitor benchmarks. Your CEO is a big believer inlearning from the competition and is requesting two things from youregarding Nike and Under Armourâs most recent annual reports: AnExecutive Summary and a brief Video Presentation of yourfindings.
NOTE: In order to complete this assignment, you will need toobtain each companyâs MOST RECENT(2017) annual report (Nike andUnder Armour). Create an executive summary you would feelcomfortable turning in to your CEO or to Jack that is no more than2 pages, single-spaced using 12-point Times New Roman font. You mayalso include an appendix with additional references, graphs,charts, and tables for additional support if needed.
1. Competitor Strategies ⢠Identify and explain one key strategyfrom each company that the company explicitly discussed in theannual report.
2. Net Income Margins ⢠What are the after-tax net incomemargins (aka, net profit margin) for both companies? ⢠How do theycompare? ⢠Who achieves the higher net income margin? Why?
Instructions You are the CFO of an up-and-coming athleticcompany, which desires to someday become the #1 athletic company inthe world. Strategically, the company uses Nike and Under Armour astheir key competitor benchmarks. Your CEO is a big believer inlearning from the competition and is requesting two things from youregarding Nike and Under Armourâs most recent annual reports: AnExecutive Summary and a brief Video Presentation of yourfindings.
NOTE: In order to complete this assignment, you will need toobtain each companyâs MOST RECENT(2017) annual report (Nike andUnder Armour). Create an executive summary you would feelcomfortable turning in to your CEO or to Jack that is no more than2 pages, single-spaced using 12-point Times New Roman font. You mayalso include an appendix with additional references, graphs,charts, and tables for additional support if needed.
1. Competitor Strategies ⢠Identify and explain one key strategyfrom each company that the company explicitly discussed in theannual report.
2. Net Income Margins ⢠What are the after-tax net incomemargins (aka, net profit margin) for both companies? ⢠How do theycompare? ⢠Who achieves the higher net income margin? Why?
