Question

What is the key competitive priority of SWA? How does SWA's strategic capacity decisions support its competitive priority? (Competitive priorities include cost-Low cost operations, Quality-top quality and consistent quality, Time-Delivery speed, on-time delivery-development speed, and Flexibility-customization-variety-Volume Flexibility)

How would you measure capacity and utilization in the airline industry? Talk about some of the important metrics that are used to define capacity in the airline industry and explain (or formulate) how these metrics can be used to determine airline capacity and utilization.