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24 Feb 2019

1. Write the subsequent demand equation, with Qd as the dependent variable; price, advertising, product development, and rel price as the independent variables.

2. How strong is the relationship between quantity demanded and the set of independent variables? List and explain 2 measures of this strength.

3. Which variable is most important in determining quantity demanded? Why?

Regression Statistics              
Multiple R 0.655864641              
R Square 0.430158427              
Adjusted R Square 0.104534671              
Standard Error 102678.3385              
Observations 12              
                 
ANOVA                
  df SS MS F Significance F      
Regression 4 55709596185 13927399046 1.321029008 0.349980066      
Residual 7 73799888386 10542841198          
Total 11 1.29509E+11            
                 
  Coefficients Standard Error t Stat P-value Lower 95% Upper 95% Lower 95.0% Upper 95.0%
Intercept 1422378.519 1185014.572 1.200304665 0.269060955 -1379735.677 4224492.715 -1379735.677 4224492.715
X Variable 1 -247037.6649 160481.181 -1.539355975 0.167610603 -626515.3574 132440.0276 -626515.3574 132440.0276
X Variable 2 0.081609431 1.398101115 0.058371623 0.955083996 -3.22437437 3.387593232 -3.22437437 3.387593232
X Variable 3 -1.015253706 3.150288749 -0.322273222 0.756657161 -8.46450288 6.433995469 -8.46450288 6.433995469
X Variable 4 177211.9244 145755.2053 1.215818838 0.263460235 -167444.3689 521868.2176 -167444.3689 521868.2176

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