international business What are the differences among multidomestic, global, and international companies?.
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International corporations must decide whether to take a standardized approach to the market (Table 8.1 in Kotler & Keller) or an adapted approach. Pick one of the international firms from the list below and research at least one product sold by the firm in their home market and their international markets. (Choose two regions or countries)
Report on the significant differences in brand characteristics for each country. There could be changes in product features, packaging, channels, and pricing among others, in different global markets.
What are the unique characteristics of the markets that may have been the reason the adaptations were made?
Choose from the following:
Procter & Gamble
Unilever
Colgate-Palmolive
Danone
Nestle
General Motors
Toyota
Honda
In Global and International funds there are two types "core" and "targeted". What is primary difference
what are the implication of the US raising interest rates and chinese (RMB) becomes a global currency? Does any impact of international trade?