In 200-500 words

1 How would you market your product or service to your customers? 

2 How would you highlight your competitive advantage to your customers? 

3 What types of marketing research will you conduct? 

4 Where would you promote your product or service? 

5 Where will your product or service be distributed (i.e.: online, retail store, etc.)? 

 

 

Imagine that you own a company that sells a valuable product in the United States. You now decide that you want to expand and sell your product to different countries. Knowing what you know about the global business environment, you decide to think up of a strategy to make this happen.

1. How would you pick the right country to market your product in?

2. How will you navigate the cultural landscape of the new country?

3. Who will you hire to sell your products in the new country?

4. How will you market your product in the new country?

Remember to follow the 250-500 word count. 

For this week's discussion, come up with an example of diminishing marginal utility that you've encountered recently. This example could be a product or service you've purchased or an experience you've had.

Please submit one paragraph introducing your company, product, service or organization that you are developing a business opportunity canvas. 

Remember, it can be for a company (real or imagined) that you have an ownership or partnership in. It can not be an actual company like Blaze Pizza or In-n-Out.