MKTG2301 Study Guide - Final Guide: Human Resource Management, Financial Statement
Document Summary
Ability to provide financial rewards sufficient to attract and retain financing. Company"s ability to generate an adequate return on invested capital. The rate of return the firm makes on its invested capital. The individual and collective abilities of a firm"s management team to engage in value-creating activities. The ability to carry out the process of reaching organizational goals by working with and through people and other organizational resources. The ability to do something well, gained through training and experience. Balancing hands on" doing with hands off" managing & learning to communicate with employees. The policies, practices, and systems that influence employees" behavior, attitudes, and performance. A process that involves managers from all parts of the organization in the formulation. And the implementation of strategies and strategic goals. An integrative management field that combines analysis, formulation. And implementation in the quest for competitive advantage. Process of helping an organization maintain an effective alignment with its environment.
