SSEH2270 Quiz: SSEH2270_ Weapon #5 - Authority
5 Dec 2020
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2 in 3 participants delivered the highest shock" (450 volts) due to the instructions of an authority figure. Opportunities seem more valuable to us when they are less available. E. g. , we tend to answer our phones when in the presence of a person. 2 types of scarcity messages for products have been focused upon: The power from this weapon comes from 2 sources: Things that are difficult to attain are typically more valuable. As things become less accessible, we lose freedoms. Tend to view favorable things as scarce. Eg. phone rings midway meeting, more likely to ask to hang on and pick up call because phone ring is scarce, only 10seconds of ringing whereas meeting most likely longer. Things difficult to attain = more valuable. Interest in attending sport event higher when perception that fewer tickets are available. Lack of progress toward personal goal makes acquisition of that goal scarce, and causes shifts in goal priorities.
