CHEM 1F92 Study Guide - Final Guide: Bid Rigging, Price Fixing, Marginal Cost

• School: McMaster University
• Department: Chemistry
• Course: CHEM 1F92
• Professor: Art Van Der Est

Document Summary

1: emphasizes retaining customers over making a sale, ranks customer service as high priority, encourages frequent customer contact. 5: bases customer interactions on cooperation and trust, commits all employees to providing high quality products fosters customer commitment with the firm elements of relationship marketing; Marketers must also obtain customer feedback: reactive methods such as monitoring blogs, mystery shoppers and numbers and online feedback, customer complaints offer firms the opportunity to overcome problems and prove their service commitment. Motor carriers are relatively fast and consistent, receives greater revenue per tonne shipped making it one of the most expensive shipping methods. 4. locating orders, shipping them and adjusting inventory records. Magazines have long life and quality but are inflexible outdoor advertising is quick and has local link but is brief internet is flexible and two way but is difficult to measure effectiveness media scheduling;