COMM 2301- Final Exam Guide - Comprehensive Notes for the exam ( 42 pages long!)

• School: Carleton University
• Department: Communication Studies
• Course: COMM 2301
• Professor: Kirsten Kozolanka

Document Summary

Propaganda, in the most neutral sense, means to disseminate or promote particular ideas. Propaganda may appear to be informative communication when ideas are shared, something is explained, or instruction takes place. Persuasion, as a subset of communication is usually defined as a communicative process to influence others. The process of persuasion is an interactive one in which the recipient foresees the fulfillment of a personal or societal need or desire if the persuasive purpose is adopted. The persuader has to build on beliefs that already exist in the minds of the audience: values: a value is a special kind of belief that endures and is not likely to change. Group norms can be used as anchors because people have a tendency to conform to the norms of the groups to which they belong. Communication and media: communication is the process of sending and receiving messages.