MARK 201 Study Guide - Final Guide: Direct Selling, Personal Selling, Multiple Choice
17 Aug 2015
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Describe two macroeconomic factors that impact the sales of the product. Choose a segment market for the product with at least 3 of the 4 segmentation variables. Enumerate the 5 promotion tools in the communication mix. For each one, decide if you should use it or not. What are the advantages/disadvantages of each promotion tool in relation to your target market? (direct selling, personal selling, public relations, advertising, Q7: which buying behavior is the customer most likely to enter, describe the 5 steps of buying process in relation to the product. (need recognition, information search, evaluation of alternatives, purchasing, post-purchase) Describe your product in the 3 product components. (core value/benefit, actual product, Agree or disagree and explain 20% (they are all false) Social media advertising is mostly aimed at baby boomers. Segmenting is the process in selecting smaller audience, people with lower demand and maximizing profits. It wants to increase market share and positioning.
