PSYC 215 Study Guide - Final Guide: Subliminal Stimuli, The Need, Cognitive Dissonance

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People immediately discount the arguments made by noncredible communicators; but over time, the dissociate what was said to who said it. Cognitive dissonance theory the theory that holding inconsistent cognition arouses psychological tension that people become motivated to reduce. Insufficient justification a condition in which people freely perform an attitude discrepant behavior without receiving a large reward. Suggesting that people need to justify difficul irrevocable decisions to put on end to the dissonance they arouse, researcgers found that gamblers who had already bet on a horse rated themselves as more cetain of winning than those who were still waiting to place a bet. Cognitive dissonance as both universal and. Dependent comparison between canadian and research participants in post decision dissonance they ranked ordered items on a menu by choosing dishes. Canadian exhibited a significant justification made decisions for a friend, however, they stronger effect. Japanese study in which top 10 their for themselves knew.