CMST 1A03 Study Guide - Final Guide: Suggestibility, Gustave Le Bon, Herd Mentality
16 Sep 2016
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Alex s vigny, phd, apr, mcipr (autumn term, 2014-15) The crowd: a study of the popular mind his theory was at the basis of modern advertising. A group of people in which the emotions, sentiments and ideas of all members take one direction and each individual"s conscious personality disappears. Collection of people where every member has given up their individuality to a collective will lose your own will don"t even realize what you"re doing because of mob mentality. The law of mental unity of crowds : a crowd does not involve everyone staying in one place, in proximity to one another. The crowd not only varies according to ethnicity and composition, but also according to the type of and intensity of stimulus that the crowd experiences. Fully developed crowds accept thoughts and ideas that might not be natural to the culture from which the members of the crowd come. bible.
