CMST 2C03 Study Guide - Final Guide: Individualism, Consumerism, Mcdonaldization
8 Feb 2016
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Gender display in advertisement- relative size, feminine touch. Ghetto and the middle class- informed by tv instead of by reading. Horton and wohl: personae and para-social interaction 86. Para-social: the idea that it isn"t really social interaction. But also that we interact socially when viewing. (we all watch the news and react together) 3 types of interaction: face to face, mediated interaction, Mediated (through phones, emails, skype, etc), quasi (tv, Criticisms: falls under hypodermic needle theories, assumes messages are consumed a certain way. Bearer of the look, 3 ways of looking: camera, audience, male characters. Intended for hetero male, forces alternative audiences to view media through that same lens. Modleski and radway: mass-produced fantasies for women 105. Codes of femininity: fashion and beauty, romance, pop. Ang: pleasure and the ideology of mass culture 111. Dallas (the show)- how the netherlands viewed the relationships depicted. American (read western) relationships vs any number of alternative cultures.
