CMST 2PR3 Study Guide - Midterm Guide: Public Relations And Communications Association, News Style, Public Service Announcement

• School: McMaster University
• Department: Communication Studies
• Course: CMST 2PR3
• Professor: Greg Flynn

Document Summary

Pr: popular graduate profession and amongst top three choices, definition of pr is always changing and everyone perceives it differently. It is developing a relationship to help communicate about an organization, an issue a person or product: about anticipating outcomes so they can be communicate, often through media but can be events, people or groups. Publics: people are divided depending on how they"re affected or affect. General public is not a term used in pr because it makes generalizations about the audience as a passive, non-responsive being. World health organization launches a no tobacco day every year. 2010- gender and tobacco was the topic: how media glamorizes smoking for females. Third parties: credible sources who support the pr views but are more influential because they are seen as independent, example of this is the appearance of a celebrity at the launch of a product.