CMST 2PR3 Study Guide - Final Guide: Trade Association, Edward Bernays, Sigmund Freud

• School: McMaster University
• Department: Communication Studies
• Course: CMST 2PR3
• Professor: Terry Flynn

Document Summary

1. 1 de nition of pr: de nition of pr is constantly adapting to the world, especially given the nature of media. Developing relationships to communicate about an organization, issue, person or product. In order to get people adopt an idea/behaviour, organizations have to present themselves/ their arguments in persuasive manner. Reputation is signi cant, they need to make people receptive to them and ensure they are positioning themselves in the best way possible: chartered institute of public relations (cipr) Founded in 1948, uk"s leading pr professional body, serves interests about. Public relations is about reputation - the result of what you do, what you say and what others say about you. Pr is the discipline which looks after reputation, with the aim of earning understanding and support and in uencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding b/w and organization and its publics: public realtions consultants association.