CMST 2PR3 Study Guide - Final Guide: Retail, Employee Engagement, Market Environment

• School: McMaster University
• Department: Communication Studies
• Course: CMST 2PR3
• Professor: Terry Flynn

Document Summary

Cmst 2pr3 chapter 4: 3 major context for. Organization/public relations: news driven, commerce driven, issue-driven, 4 r"s of donors. Reciprocity, responsibility, reporting and relationship nurturing: 5-stakeholder model of publics (flynn) Supporters: identify the skeptics, create relationships with them, move them over to supporters, splenetics will then loose power, b2c (business-to-consumer) Software, types of org, or the relationships between orgs and publics: benefits of workplace trust, commerce driven relationships, commitment, communal relationships. Investor relations (management of relationships between an organization and publics in the financial community-for example, investors, analysts, regulators. The extent to which each party believes and feels that the relationship is worth spending energy to maintain and promote. I would rather work together with this org than not. There is a long-lasting bond between this org and people like me. Both parties provide benefits to the other because they are concerned for the welfare of the other- even when they get nothing in return.