COMMERCE 2MA3 Study Guide - Job Security, Profit Margin, Expectancy Theory
7 Dec 2013
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Document Summary
Chapter 15 personal selling and sales promotion. Personal selling is critical to the success of many organizations. Salespeople are often the most important revenue generator. Provide value to their organizations, if they are able to provide value to their customers. Sales promotion includes those marketing activities other than personal selling, advertising, and publicity designed to enhance consumer purchasing and dealer effectiveness. Personal selling is the process of a seller"s person-to-person promotional presentation to a buyer. Interpersonal influence process, is basic to any enterprise. Seller needs to match the needs of a client/customer before, during and after sale problem solvers. Almost 10 percent of the canadian labour force is employed in sales positions testifies to the importance of selling the single largest marketing expense in many firms thousands of years old. Personal selling is a vital, vibrant, dynamic process. Personal selling conducted in retail and some wholesale locations in which customers come to the seller"s place of business.
