COMMERCE 3MB3 Study Guide - Midterm Guide: Classical Conditioning, Reinforcement, Tachistoscope
30 Oct 2017
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Consumer behaviour: the field studies all the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs and desires. More than just point of exchange or the intended effect of an individual firm"s. Cb is a rich examination of consumption in its own right not only for how it impacts marketing strategy marketing strategy. Perception: - consumers are selective perceivers with perceptual defenses. We have control over the stimuli we are exposed to, attend to and the meaning we derive from them. Consumers seek exposure that will help them achieve their goals- information or entertainment. What is the absolute minimum that can be detected. What is the differential or minimum change that can be detected: calc. wt. (cid:498)just-noticeable-difference(cid:499) using a mathematical formula called weber"s law, how much brighter, or louder etc. Many applications such as: making packages smaller.
