COMMERCE 4PA3 Study Guide - Final Guide: Tim Hortons, Brand Awareness
Document Summary
In the strategic proposal winning in the new era by tim hortons inc. they want to grow their business on an international level by planning to have a profitable u. s. business by 2018 and aggressively scaling it. In order to achieve their goals they have focused on four core ideas: Increasing same store sales, investing to build scale in the market, growing in new ways and leveraging its core business strengths. Step 1: identify resource requirements: determine the resource requirements of the strategic proposal. In order to implement the new strategic proposal, tim hortons will need some additional resources for the successful implementation of the strategies. For them to have increased same- store sales they have to take advantage of the growing trend of snacking between meals which can be done by additional marketing of their quickly served snacks. Product innovation and development would also be needed to ensure that these new snacks are healthy.
