PSYCH 3CD3 Study Guide - Midterm Guide: Pseudoword, Stereotype Threat, Henri Tajfel

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Prejudice: attitude, evaluation, judging value of something can be love (positive) or hate (negative) Stereotype: qualities associated with group that think summarizes essence of group, shape how think: discrimination: behavioural component, treating certain way because of perceived group membership. Stereotyping is automatic, categorize immediately natural and unavoidable: a cognitive shortcut to help navigate world effectively. Categorizing groups a problem because of depersonalization and assumptions based on category: do(cid:374)(cid:859)t thi(cid:374)k of people as i(cid:374)di(cid:448)iduals, (cid:271)ut as a group. Categorize because of limited-capacity cognitive system helpful but socially destructive to categorize, but difficult to override automatic categorization. The information in a category is where stereotypes come from. Salience: most obvious characteristics in terms of group membership: basic categories (most salient): age, race, sex obvious pieces of info. Social context (contextually salient): context changes how view person and use category, token people in social context more likely to be categorized: a(cid:272)(cid:272)essi(cid:271)ilit(cid:455): (cid:449)hat(cid:859)s i(cid:373)porta(cid:374)t to (cid:374)oti(cid:272)e a(cid:271)out so(cid:373)eo(cid:374)e (cid:894)a(cid:271)out (cid:272)ultural/perso(cid:374)al e(cid:454)perie(cid:374)(cid:272)e(cid:895)

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