POLS 230 Study Guide - Final Guide: Tabula Rasa, Katy Perry, Justin Bieber

• School: Queen's University
• Department: Political Studies
• Course: POLS 230
• Professor: Catherine Conaghan

Document Summary

Week 5 pt 2: media strategy: candidates and political communication. Primary task of all campaigns is to get their candidates known to the public. Trump and clinton are advantaged by high name recognition. Useful(cid:374)ess of (cid:862)ear(cid:374)ed(cid:863) (cid:373)edia candidates seek free coverage by giving interviews, making appeara(cid:374)ces. To do so, the ca(cid:374)didate (cid:373)ust ge(cid:374)erate (cid:862)(cid:374)ews(cid:863) worthy of atte(cid:374)tio(cid:374). Ca(cid:374)didates seek (cid:373)edia atte(cid:374)tio(cid:374) as it is a for(cid:373) of free (cid:272)o(cid:448)erage/ (cid:862)ear(cid:374)ed(cid:863) (cid:373)edia. In 2016, candidates outside were pretty much unknown compared to him. Trump got so much free media/ free air time just for being so provocative. In current cycle, trump had dominated in earned media. Trump shows to be the master of social media used twitter a lot to get attention. Would tweet in the middle of the night (or early morning) so that it will make news all day. Commercial advertising this accounts enormous expenditures, nearly half spending in presidential elections are on tv ads.