GCM 720 Study Guide - Final Guide: Offset Printing, Media Planning, Media Buying
15 Dec 2016
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Document Summary
Diff size and continuity of dots in cmyk. System of rollers to get ink on the plate cylinder, onto offset cylinder, onto the paper. Sheetfed: paper is fed in sheets; webfed: paper is fed in rolls. More quality, heavy papers (50 lb and up) High speed, more affordable, close to offset quality. Printing standards- re: iso-standard ink and paper, how to file prep, convert to cmyk, print-ready. Opacity- show through of image on other side. Paper grade- name for group of papers with same basic size, with common materials, finishes. Coating- how shiny surface is- gloss, matte, satin. 50 lb - basis weight (per 500 sheets in lbs) ** sheet size is not the same for all ** Offset sheet basis = 25 x 38. M weight = weight in lbs of 1000 sheets in basis size. Consider expectations from editorial and art and advert. Should you buy or buy from printer? (markups)
