MKT 100 Study Guide - Final Guide: Making Money

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Anthony Francescucci

Document Summary

Increase directly in proportion to the level of sales or production. Changes in proportion to the activity of a business. Aka costs of goods sold (cogs) i. e. ) sales commissions, shipping charges, delivery charges, wages of temporary or part time employees, bonuses. Capital costs (one-time: costs incurred independent of the quantity produced/sold, deducted over more than one fiscal period. Fiscal period = month or year: i. e. ) equipment/tools for a business. Operating costs: costs incurred independent of the quantity produced/sold, generally deducted in one fiscal period, i. e. ) rent, insurance, salaries. Extent to which a variable (i. e. revenue or units sold) gains or loses value. Four firm concentration ratio= of market s h are of top four competitors. Largest competitors market s h are( , $) Bran d" s market s h are( , $) 1: translate market share values back to decimal form before squaring.