MKT 300 Study Guide - Midterm Guide: Duracell, Variable Cost, Canadian Tire
19 Oct 2020
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A marketing manager for p&g north america wants to calculate the moran brand equity index for the duracell battery brand. The average price of a duracell batteries in all 3 geographic segments is . 50 compared to average of . 00 for comparable brands. 80% of all customers intend to repurchase duracell batteries next year. Calculate the brand equity index (moran) for duracell. If image does not load got to p&g annual report page 2 posted with this weeks lecture. Use information provided in the attached image to answer the following question. A marketing manager for p&g wants to calculate the worldwide brand value of tide in 2014 using the brand z methodology. She attributes 30% of corporate earnings to the tide brand in 2014. The brand multiple is 12 times for fabric and home care products, 16 times for grooming products and 8 times for pet and health care products.
