MKT 400 Study Guide - Final Guide: Flash Mob, Justin Bieber, User-Generated Content
9 May 2014
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Document Summary
Social proof is a psychological principle where one determines what is correct by discovering what other people think is correct. One decides their decision by looking at what others do when they are in a situation of uncertainty as a guide for what is right. It is a positive influence that is created when an individual finds out that others are doing the same thing. Social proof also works when there is a general acceptance from society. Some individuals get persuaded by the decision when majority of society takes a. Social proof is a marketing strategy that allows consumers to believe that they are making the right decision by going with the choices of others in which they can relate to. It is a way for individuals to conform to choices based on the actions of others for a given situation.
