PSYCO241 Study Guide - Midterm Guide: Cognitive Dissonance, Implicit-Association Test, Likert Scale

• School: University of Alberta
• Department: Psychology
• Course: PSYCO241
• Professor: jamieblatter

Document Summary

Attitudes: a positive, negative or mixed react to a person, object, or idea. Pelican have both negative and positive attitude towards smoothing without conflict. Attitude serve as heuristic function: can"t trust something, having preexisting attitude can make you become bias and more resistant to change. Self-report measures: simple and straightforward, attitude scale: a multiple-item questionnaire designed to measure a person"s attitude toward some object, susceptible to influence by, wording, context, honesty. Likert type: rating scale almost never true, rarely true, measure verbal aggressiveness. Definition: dealing some of the adjective pair used measure source credibility or ethos. Based on connotative word thats on other people. Likert scale is the most likely used. Covert measures: person cannot control (or are unaware of) their responses to these measures, examples, overt behavior, physiological indices (e. g. , heart rate, facial electromyograph (emg, implicit association test (iat) Certain muscle in the face contract due to emotions, facial emg are important.