MGMT 100 Study Guide - Final Guide: Marketing Mix, Market Segmentation, Marketing Strategy
Document Summary
Dividing the market based on behavior with or toward a product. A word, letter, or group of words or letters that differentiates one seller"s goods or services from those of competitors. All individuals and organizations that want goods and services to use in producing other goods and services or to sell, rent, or supply goods to others. consumer market. All individuals or households that want goods and services for personal consumption or use. Customer relationship management demographic segmentation environmental scanning focus group geographic segmentation market orientation. The process of building long-term relationships with customers by delivering customer value and satisfaction. Dividing the market by age, income, and education level. The process of identifying the factors that can affect marketing success. A small group of people who meet under the direction of a discussion leader to communicate their opinions about an organization, its products, or other issues.
