MGD428H5 Study Guide - Final Guide: Gantt Chart, European Cooperation In Science And Technology, Contingency Plan

• School: UTM
• Department: Communication, Culture and Technology
• Course: MGD428H5
• Professor: Steve Szigeti

Document Summary

= a temporary endeavor (specific start & end dates) [ex. a wedding] (cid:862)a (cid:272)o(cid:373)ple(cid:454), (cid:374)o(cid:374)(cid:396)outi(cid:374)e, one-time effort limited by time, budget, resources, and performance spe(cid:272)ifi(cid:272)atio(cid:374)s desig(cid:374)ed to (cid:373)eet (cid:272)usto(cid:373)e(cid:396) (cid:374)eeds(cid:863) Has an established objective, a beginning and an end, usually several people/groups involved, typically unique. = a practice which provides people with tools that improve: > how they plan, implement, manage activities to accomplish objectives. > fo(cid:396)(cid:373)al, dis(cid:272)ipli(cid:374)ed, logi(cid:272)al, (cid:449)o(cid:396)k (cid:449)ith e(cid:454)isti(cid:374)g i(cid:374)f(cid:396)ast(cid:396)u(cid:272)tu(cid:396)e, use (cid:862)tools(cid:863) to help pla(cid:374), scope, control, measure, report on projects. First used in military, emerged in massive construction projects, no popular for small projects (ex. software development, advertising campaigns, etc. ) Problem: audience was down, subscription was flat, key tv programs lost to competition. Solution: time to change the brand (website must match this) > brand = identity + mission/values (the strongest brand is apple) > allow for more user-generated content (web 2. 0) Introduce foundation for site development for next 2+ years.