Business Administration 2257 Study Guide - Midterm Guide: The London Free Press, Student Orientation, University Of Western Ontario
30 May 2015
School
Department
Professor
Document Summary
By examining mills" choices for a target market it is evident that kiai"s target market should be small businesses rather than the usc. London"s government is very supportive and factors the growth of the small local businesses. Also, these businesses are very eager to break into the student demographic. The new and unique way of advertising that kiai offers is a great and attractive way for these businesses to enter the student demographic. After some marketing math, it has been determined that the price mills should sell these advertisements at is 12,125. 00/8months. Mills should allow his clients to pay monthly rather than in full. This price will cover all his expenses and he will be able to break even after one client. Mills will also pay each student employees . 00/week which will total to . 00 for the eight months for the ten employees he has thus far.
