Business Administration 3301K Study Guide - Final Guide: Market Saturation, Marketing Mix

• School: Western University
• Department: Business Administration
• Course: Business Administration 3301K
• Professor: John White

Document Summary

Joel matlin, founder, president and ceo, is faced with deciding to launch yet another innovative product for alarmforce. With respect to this major decision, analyze the competition, the company"s strengths and weaknesses, the characteristics of the potential consumer market to identify which segment would be most interested in alarmfog, and the financial feasibility of the product. If you decide not to launch alarmfog, consider what joel should do going forward to signal alarmforce"s commitment to launching innovative technologies to the shareholders, and how you would explain your no launch decision to shareholders. Only have a three month time-frame to make and implement a decision if he chooses to launch the new product. Competition: high competitive market; approximately 5000 ranging from small operations to a few large international corporations competitors benefited from a high markup and a long-term contract that customers could not terminate before the expiry date.