Economics 2150A/B Study Guide - Quiz Guide: Airbnb, Carpool, Content Analysis

• School: Western University
• Department: Economics
• Course: Economics 2150A/B
• Professor: Colin Denniston

Document Summary

Consumer segmentation within the sharing economy: the case of. This paper looks at on type of sharing economy platform, airbnb. Thereby it wants to look at different types of users instead of looking at sharing economy users as one homogeneous groups of people. They compare the cheap shared room; vs more expensive entire room offer on airbnb. This can serve than for airbnb to better match hosts of particular offers with a customer segment that fits. Bottomline, there are differences on the profiles of customer and providers for the 2 types of accommodation possibilities. Knowing this can enable to increase the matching efficiency. This can maybe than increase the satisfaction for both parties. The sharing economy is a global phenomenon with rapid growth potential. While research has begun to explore segmentation between users and non-users, only limited research has looked at consumer segmentation within sharing economy services.