Economics 2152A/B Study Guide - Midterm Guide: Private Good, Public Good, Marginal Cost

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Vertical integration: the combination of different stages of production. Bringing them together can create a super monopoly. Consider a sports franchise and a broadcaster that each have a monopoly. The team is the upstream firm it produces output and floats it downstream to the. The upstream firm charges the monopoly price to the downstream firm, who considers that price as its marginal cost. Consumers face the double whammy of 2 monopolies. If the broadcaster buys the sports franchise, it no longer pays pu for the broadcast rights, and the price to the consumer falls. Purpose: leagues exist to help teams to maximize profit. Leagues perform functions that no one team can do alone. Establish rules of play, discipline, scheduling, bargain on behalf of team owners, conduct advertising, create framework for the entry of new players, promote competitive balance, decide on revenue sharing. Admitting a new team brings benefits and costs.

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