Geography 2144A/B Study Guide - Giorgio Morandi, Tour Operator, Marketing Mix
9 Feb 2013
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Document Summary
Destination is an excuse to take the trip. One of the paradoxes of otherness is that in travel, each conceives(imagines) the other to be a foreigner. It has nothing to do with distance or exotic (foreigner). The whole point of travel is discovery, and few experiences can match satisfaction of such an extraordinary discovery near home. Travel had to do with movement and truth: with trying everything, offering yourself to experience and then reporting on it. Every trip is unique and has an historical dimension. Travel is a vanishing act, consciously experimenting with space and time. Tourists always labour under a time constraint and are the unwilling victims of cost efficiency. So they stay together, travel within a narrow compass and tend to stay put. Tourists are contained, for benefits of both locals and themselves. By being kept in one place, there is no risk and no interruption in flow of local life.
