Management and Organizational Studies 3321F/G Final: MOS 3321 Notes for Final

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3321F/G
• Professor: Beth Lee

Document Summary

Understand that it is important for consumer researchers to understand the nature and power of attitudes. Attitude a lasting, general evaluation of people (including oneself), objects, or issues. Attitude object anything toward which one has an attitude such as a brand of vodka, or even intangible such as drunk driving. Understand that attitudes are more complex than they first appear. Functional theory of attitudes a pragmatic approach that focuses on how attitudes facilitate social behavior; attitudes exist because they serve some function for the person.