Media, Information and Technoculture 1020E Study Guide - Midterm Guide: Liberal Democracy, Deskilling, Kuselan
15 Dec 2016
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Global village combining scientific knowledge and the interdependence of all of human society. The content of new media is old media. Digital media take over cinematic forms video games, youtube. But the real change the message is happening t the level of the medium, the form of communication: medium is the message. The effects of media do not occur at the level of opinion or concepts. extends our senses and nerves in a global embrace : mcluhans antidotes the technology of a time is powerfully thrusting in one direction, wisdom may well call for a countervailing thrust . So turn off the tv (or the computer or the cell phone) after some time and read a book or take a walk in the woods. After enough reading, have a conversation with another human being: media as texts. Signs: texts are made of of words, sounds, images, representing the world.
