Media, Information and Technoculture 2000F/G Study Guide - Midterm Guide: Voluntary Association, Compulsory Education, Chewing Gum
22 Mar 2016
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Document Summary
There exist primary oral cultures that have no knowledge of wriing. Words have no visual presence, yet hold immense power. Humans have power over the things they name objects, animals, etc. In oral cultures, words are represented by sounds, rather than by objects. Sound is peculiar in that it is evanescent you cannot have sound: if you stop its movement, you no longer have it. A quesion commonly posed when studying oral cultures is how people can recall words. It has been found that oral cultures frequently use mnemonic paterns as a way to retain memories. Rhythmic sounds are easy to retain and recall. Oral cultures must coninuously repeat what has been learned in order for it to be remembered. In aboriginal cultures, the primary form of communicaion was speech. The two organizing principles of our existence are ime and space.
