Media, Information and Technoculture 2151A/B Study Guide - Midterm Guide: Ikea, Pathos, Consumerism
25 Feb 2021
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Key terms the upper class eventually become more available to the lower class, thus losing its value and. Pathos appealing to emotions; goal is to associate the product with particular emotions. Ethos appeal to credibility; give consumers a reason to trust your claims. Logos appeal to logic; rational/logical reason why consumers should purchase product. Conspicuous consumption an ongoing cycle in which exclusive products purchased/owned by. Forcing" the upper class to dispose of these products/shop for new items until prestige is lost. Pecuniary emulation the idea of us wanting to fit in with the surrounding crowd. The materials economy system in which products move through (production to disposal). Extraction people who extract resources from the planet. Production combine chemicals + natural resources to manufacture products. Distribution sell products quickly; prices down, buying up, & inventory moving. Consumption consumer purchases the product and takes it home. Disposal consumer getting rid of their stuff.
