[Sociology 2172A/B] - Final Exam Guide - Ultimate 83 pages long Study Guide!
28 Nov 2016
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1968, considered first father and leading of electronic age. Responsiblefor vast amount of resources both economic and social. Amount of money spent in adv industry: a lot of economic resources going into it. Impact to influence us everyday with thousands of messages. Certain senses of ideals that come with them. Acts as agent of social control o o. But also parents and friends: and now advertisements have become agents. Normative institution: behave in a certain way so we are accepted. Period of social insecurity: all these new hygeine products. Tells us who has status in a society and who doesn"t. Church sermons: what spirtual leaders were telling you in church. Political: how to be a good citizen. Elders: not that they don"t have an influence still, Its now more through and about objects. Ad fatigue: tired from so many ad"s and overload. 42% said advertising had a stronger impact on society than school: about 50% of people said adv stronger.
