Sociology 2172A/B Study Guide - Media Consumption, Display Advertising, False Advertising
1 Mar 2013
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Advertising full integrated into our cultural repetoire. James twitchell compares advertising to a religion, key to contemporary. Since the 50s the tensions surrounding advertising have been debated. Some celebrate it as the informational tool that empowered the consumer. Some say it turns consumers into dupes. Some styled it as a mirror, reflects our visions of well-being. A century ago the prevalent forms of discourse were church sermons, political oratory, and the words of elders. Their prominence in everyday life and their rhetorical force has diminished as the marketplace expanded. Marketplace has become a significant mode of communication. Mass media"s discourses through and about objects. Communications among persons, in which individuals send signals to each other. A significant portion of our daily public talk is about consumer goods. Objects are given meaning because they are embedded within the warp of social relations we call material cultures . Modern consumer culture and earlier economic relations:
