Writing 2111F/G Study Guide - Final Guide: Semicolon, Hierarchical Organization, Organizational Culture

• School: Western University
• Department: Writing
• Course: Writing 2111F/G
• Professor: Melanie Chambers

Document Summary

Coherence": assumption #3: all writing is ultimately intended to be persuasive, even if you are writing a simple, positive" message which is purely informative, you want at minimum your reader to accept the information you are providing. We are in effect asking them to believe (in) us and what we are saying: rhetoric divided into 5 parts. Lecture 2: the concept of audience", & building goodwill. Initial audience: the first audience to get the message. For example, your supervisor may ask you to draft a letter which will respond to a customer complaint. In globe" rita simmons will almost certainly be your initial audience": gatekeeper: who has the power to stop the message from being sent. Can consist of lawyers, professionals, etc: watchdog audience: has political, social or economic power. An example can be governmental regulatory agencies, or the media.