Writing 2111F/G Study Guide - Quiz Guide: Positive Tone

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From: kenji northrup, customer relations at globe airlines. I am writing to you today to ask for confirmation that i have properly completed my audience analysis, for a response to lyn smith, who filed a complaint with globe. My initial audience and gatekeeper is the boss at globe airlines as they directed me to draft a response and will likely give the final approval on it before it can be sent. The primary audience of my letter is lyn smith. From the tone of her complaint and the information given i"ve conclude that she is a low to well educated, middle-aged woman, with a family. She appears to be very outgoing, caring and emotional. With those qualities in mind, the response to lyn would explain everything in a very straight-forward manner and would be sympathetic to her situation. This would ensure that she feels as though globe understands what a hard situation she was put in, giving the you-emphasis.

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