BU111 Study Guide - Final Guide: Trade Association, Risk Premium, Contract
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BU111 Full Course Notes
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Document Summary
Do as little as possible and work to do less. Doing only what you"re required to do. Going a bit above what you need to do, but only when asked. Looking for opportunities to incorporate csr into a business"s strategy. Improve trust and loyalty of customers and employees. Can be a source of distinctive competitive advantage. Those who are affected by an organization"s activities. Have varying (sometimes conflicting) views and degrees of importance. They allow the business to operate and must be compensated" for that. Opportunities for innovative business models that deliver economic and social value. Looking beyond overall economic growth to deal with income inequality. Customers provide revenue- they should get what they want. Right to be informed about relevant aspects of a product. Right to be educated about purchases right to courteous service. Companies need to be ethical in their advertising and pricing. Need to engage employees effectively to make sure they don"t go elsewhere.
