ECON 1000 Study Guide - Final Guide: Market Power, Competitive Equilibrium, Marginal Revenue

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18 Apr 2016
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ECON 1000 Full Course Notes
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ECON 1000 Full Course Notes
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Econ1000 lecture 16 chapter 12: perfect competition objectives: Effects of a change in demand and of a technological advancement. Established firms have no advantages over new ones. Each firm is a price taker ; cannot influence the price of a good/service. Each firm"s output is a perfect substitute for the output of the other firms, so the demand for each firm"s output is perfectly elastic. The goal of each firm is to maximize economic profit, which equals total revenue minus total cost. Total cost is the opportunity cost of production, which includes normal profit. A firm"s total revenue equals price, p, multiplied by quantity sold, q, or p x q. A firm"s marginal revenue is the change in total revenue that results from a one-unit increase in the quantity sold. The firm"s loss equals total fixed cost (tfc) plus total variable cost (tvc) minus total revenue (tr). Economic loss = tfc + tvc tr.

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