PS 3370 Midterm: PS-3370_101 Voting, Campaigns, and Elections 3
16 Nov 2016
School
Department
Course
Professor
Document Summary
It"s dif cult to change ppl"s candidate preferences. When 1 side dominates resources: wedge issues, reinforcement and priming. Campaign strategy: a campaign"s plan for how its candidate is going to win the election, based on who will vote for the candidate and why. The undecided: use past election results and survey data to identify these groups. Vote targets: vote goals, estimates of how many votes are needed to win an election. September 26 - october 3 2016: tables in book, know how to calculate them, will be on test. Get turnout rate > use the average (50%) Depends on number of candidates (may not need a majority) Assume 2 candidates and shoot for 53% Look at bad candidates from the past. Difference in percentage between good and bad candidates. Times(x) that difference by the total vote. You need a total of 2. 2million to win. You have 1. 5million you can count on. Persuadable voters: we could get more precise.
