COMM1020 Study Guide - Midterm Guide: Interpersonal Communication, Ram Pickup, Intrapersonal Communication
29 Mar 2014
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Study guide for communications exam 1: october 11th: chapter 1, communication: exchange of meaning (the basic foundation). Industrial nature of mass communication: media is produced by big companies, not individuals: source: originator of the message. When source is a person, encoding goes on in brain. Industry communication process vs. interpersonal communication process (antwaan vs. safety trust: antwaan andrews is a self-employed insurance agent. He sends email letters to a few people for 2 months telling about services. His audience is limited but feedback goes straight to him: safetytrust mutual: antwaan represents them. Creates commercials, print ads etc to market to audience. 1. i. e. static on the phone: the media construct our individual realities: when we watch t. v. Bollywood films (indian and traditional hollywood themes): dramedy: combination of drama and comedy. (psych, desperate. More time to develop and research story: editorials: subgenre of news that expresses an individual"s or organization"s pov.
