GB214- Final Exam Guide - Comprehensive Notes for the exam ( 31 pages long!)

• School: Bentley University
• Department: Information and Process Management/General Business Courses
• Course: GB214
• Professor: Isenberg

Document Summary

Industrial goods (goods that individuals or organizations buy for further processing or for their own use when they do business: e-commerce (the buying or selling of goods and services electronically, not-for-profit organizations (organizations with charitable, educational. Exploratory research: marketing research to gather preliminary information that will help define problems and suggest hypotheses. Descriptive research: marketing research to better describe marketing problems, situations, or markets, such as the market potential for a product or the demographics and attitude of customers. Casual research: marketing research to test hypotheses about cause- and-effect relationship: develop the research plan for collecting information. Primary data: information collected for the specific purpose at hand. Chapter 3: consumer behavior: the process involved when individuals or groups select, purchase, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires. 5: fluctuating demand: (a) changes in consumer demand causes changes.